Aug 20, 2020
If you struggle with knowing how to go about speaking directly to your ideal client and crafting your message in a way that is actually relevant to the person you want to work with, keep on listening! Today’s guest is the incredible Bill Cates! He chatted with us all about the principles in his book Radical Relevance.
Bill Cates is an internationally recognized client-acquisition expert, author, and speaker.
In today’s show, he dives into his rules of radical relevance, some of the most mind-blowing strategies for marketing ever. We chat about why most businesses struggle with crafting their marketing message in a way that speaks directly to their audience and ACTUALLY converts to sales. We also talk about how powerful referrals can be as a business owner, and how to go about getting them. This episode is filled with SO much goodness.
Show notes: https://theheartuniversity.com/067-how-to-be-relevant-to-your-ideal-customer-with-bill-cates
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Book: www.RadicalRelevanceBook.com
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